CUCU

For CUCU, a refreshing cucumber water brand, we partnered with the client to build their visual identity from the ground up. We created the brand logo, designed the original can and tray, and extended the line with a second flavor, Cucumber + Watermelon, resulting in a cohesive yet distinct two-can system. Beyond packaging, we supported the launch with marketing graphics that highlighted the product’s clean, refreshing appeal and helped the brand establish a consistent voice across platforms.