High Stick Hockey Co.

High Stick Hockey Co. is a hockey lifestyle brand focused on creating apparel and gear that celebrates the culture, community, and energy of the sport. The brand came to me with an existing logo and visual direction, and I helped expand their identity through a collection of new graphics and merchandise designs.

I developed a variety of custom logo concepts and supporting graphics used across hats, jerseys, t-shirts, hoodies, and other branded apparel. I also designed custom woven labels and interior garment tags, along with hat patches and embroidery-ready artwork to bring the designs to life across different production methods.

Beyond merchandise, I created promotional social media graphics and additional website assets to help showcase new products and maintain a consistent brand presence across digital and physical platforms. The final designs expanded High Stick Hockey Co.’s visual toolkit while giving the brand more flexibility to connect with its community through apparel and lifestyle products.