SweetWater 420 Fest 2022

SweetWater 420 Fest is an annual music and arts festival held in Atlanta, Georgia, bringing together live music, local vendors, and community experiences. Happy Ending Productions partnered with 1 AM Design to create backstage satin and laminate passes for the 2022 festival, featuring the “Space Balls” theme.

Working within the festival’s existing creative direction and brand guidelines, I adapted provided assets into polished, production-ready pass designs that supported the overall event experience. The final materials were designed to feel cohesive with the festival’s visual identity while providing functional credentials for artists, staff, and attendees.

Not all designs shown are original artwork by 1 AM Design. My role primarily involved leveraging existing creative assets and brand guidelines to develop final production materials.