CUCU

CUCU brings a fresh take on hydration with a cucumber-based beverage crafted around crisp flavor and everyday refreshment. We developed the complete packaging design system across four flavors: Original, Watermelon, Pineapple, and Guava, creating a vibrant collection that captures the brand’s clean, refreshing personality.

The can designs feature a bright and approachable visual style with unique color stories for each flavor, helping each variety stand out while maintaining a cohesive brand family. The final packaging was designed to create strong shelf presence and an engaging experience across both retail and online marketplaces.

Available on Amazon and Walmart.com.