Naked Bites

Naked Bites is a better-for-you snack brand founded by Alissa and Diane, created around the idea of making indulgent treats with simple, wholesome ingredients. The founders came to me with their vision for a fun, approachable brand, and I helped bring that idea to life through the complete packaging design system.

We developed the packaging across three flavors: Chocolate Cookie Dough, Peanut Butter & Jelly, and Toasted Coconut, creating a cohesive product line that feels playful, modern, and instantly recognizable. The designs balance bold flavor differentiation with a clean aesthetic that highlights the brand’s natural ingredients and guilt-free snacking experience.

In addition to the retail packaging, I designed custom sample packaging used for events and brand activations, helping Naked Bites create a memorable experience for customers beyond the shelf. The final designs bring the founders’ original concept to life while building a strong visual identity ready for retail, sampling, and online growth.