Running Sucks Track Club

Running Sucks Track Club is a running community built around embracing the challenges of the sport, pushing personal limits, and finding motivation through shared experiences. I developed the brand identity from the ground up, creating a visual system that captures the club’s bold attitude and dedication to the running community.

The project included logo design, custom apparel graphics for hats and shirts, and a website design that brought the brand experience together across digital and physical touchpoints. The website features a clean, modern layout focused on usability while showcasing the club’s story, merchandise, and community information.

The final brand system creates a recognizable identity that reflects the energy, personality, and culture behind Running Sucks Track Club.